Privacy Policy

Last updated: October 2026

Trend Studio London (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit www.trendstudiolondon.com (the “Site”), make a purchase, contact us, sign up to receive marketing communications or otherwise interact with us.

PERSONAL INFORMATION WE COLLECT

When you visit or use our Site, we may collect certain personal information about you.

Information you provide to us

When you make or attempt to make a purchase, create an account, contact us or sign up for marketing communications, we may collect information including:

  • Your name

  • Billing and delivery address

  • Email address

  • Telephone number

  • Order and transaction information

  • Details of products you purchase, return or exchange

  • Communications you have with us

  • Marketing preferences

Payment information is processed securely by our payment providers. We do not directly store your full payment card details.

Information collected automatically

When you browse our Site, certain information may be collected automatically, including:

  • Your IP address

  • Browser and device information

  • Time zone and approximate location

  • Pages and products you view

  • How you navigate and interact with our Site

  • Referring websites or search terms

  • Cookie and similar technology information

We may collect this information using cookies, pixels, tags, log files and similar technologies.

HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information to:

  • Process and fulfil your orders

  • Process payments, returns and exchanges

  • Arrange delivery of your purchases

  • Send order confirmations and updates

  • Respond to enquiries and provide customer support

  • Detect and prevent fraud or other unlawful activity

  • Maintain and improve our Site and services

  • Understand how customers use and interact with our Site

  • Measure the effectiveness of our advertising and marketing

  • Send you marketing communications where you have agreed to receive them or where otherwise permitted by law

  • Personalise your shopping and advertising experience

  • Comply with our legal, accounting and regulatory obligations

OUR LAWFUL BASIS FOR USING YOUR INFORMATION

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may process your information because:

Contract – the processing is necessary to fulfil our contract with you, for example when processing and delivering your order.

Consent – you have given us permission to use your information for a particular purpose, such as certain marketing or non-essential cookies. Where we rely on consent, you can withdraw it at any time.

Legitimate interests – processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, understanding our customers and operating our business, provided that these interests do not override your rights.

Legal obligations – we may need to process or retain certain information to comply with applicable laws, tax requirements or other regulatory obligations.

SHARING YOUR PERSONAL INFORMATION

We may share your personal information with trusted third parties who help us operate our business and provide our services.

These may include:

  • Shopify, which provides our ecommerce platform

  • Payment providers, including Klarna where applicable

  • Delivery and courier companies

  • IT, website and hosting providers

  • Analytics providers

  • Marketing and advertising platforms

  • Email and communications providers

  • Professional advisers such as accountants, legal advisers or insurers

  • Fraud prevention and security providers

We only share personal information where necessary and expect third parties handling personal information on our behalf to protect it appropriately.

We may also disclose personal information where required by law or where necessary to protect our legal rights.

SHOPIFY

Our online store is hosted by Shopify.

Shopify processes certain personal information to provide and improve the services that power our online store and may process information about how you browse and interact with our Site.

You can find further information about how Shopify processes personal information in Shopify's Consumer Privacy Policy.

KLARNA

If you choose to use Klarna as a payment method, we may provide Klarna with certain personal information, including your contact and order details.

This allows Klarna to assess your eligibility for its payment options, process your payment and provide its services to you.

Klarna processes your personal information in accordance with its own privacy policy and applicable data protection legislation.

COOKIES AND SIMILAR TECHNOLOGIES

Our Site uses cookies and similar technologies to operate effectively and improve your shopping experience.

Some cookies are essential for the Site to function, for example to remember items in your shopping bag and enable checkout.

We may also use non-essential cookies and similar technologies for purposes such as:

  • Understanding how visitors use our Site

  • Measuring Site performance

  • Remembering your preferences

  • Measuring the effectiveness of advertising

  • Providing more relevant advertising

Where required by law, non-essential cookies will only be used after you have provided your consent.

You can manage your cookie preferences through the cookie controls available on our Site and through your browser settings.

MARKETING AND ADVERTISING

Where permitted, we may use your personal information to send you information about new collections, products, promotions and other updates from Trend Studio London.

You can unsubscribe from marketing emails at any time by selecting the unsubscribe link within our emails or by contacting us.

Unsubscribing from marketing will not prevent us from contacting you where necessary in relation to an order or other transaction.

We may also work with advertising and social media platforms to measure our advertising and show relevant advertisements to customers and potential customers.

Depending on the technologies currently enabled on our Site, these may include platforms such as Meta (including Facebook and Instagram) and Google.

Where these technologies involve non-essential cookies or similar tracking technologies, they will be subject to your cookie preferences where required by law.

INTERNATIONAL TRANSFERS

Some of the service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that it receives an appropriate level of protection in accordance with applicable data protection legislation.

This may include relying on recognised adequacy regulations or appropriate contractual safeguards.

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service and satisfying legal, accounting, tax and regulatory requirements.

The exact retention period will depend on the type of information, why it was collected and any legal requirements that apply.

When personal information is no longer required, we will delete or anonymise it where appropriate.

YOUR RIGHTS

Under UK data protection law, you may have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information in certain circumstances

  • Request restriction of the way we process your information

  • Object to certain uses of your personal information

  • Request the transfer of certain information to you or another organisation

  • Withdraw your consent where we rely on consent to process your information

You also have the right to object at any time to the use of your personal information for direct marketing.

If you would like to exercise any of these rights, please contact us at info@trendstudiolondon.com.

We may need to verify your identity before completing certain requests.

SECURITY

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure or alteration.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

THIRD-PARTY LINKS

Our Site may contain links to third-party websites or services.

We are not responsible for the privacy practices of third-party websites, and we recommend reviewing their privacy policies before providing them with personal information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, services, legal requirements or for other operational reasons.

Any updated version will be published on this page with a revised “Last updated” date.

CONTACT US

If you have any questions about this Privacy Policy, how we use your personal information or would like to exercise your data protection rights, please contact us at:

Email: info@trendstudiolondon.com